A clear direction: peclavus unveils a unified packaging design for all its ranges

Neuenbürg, July 2026. Following the revamp of the PODOcare, PODOdiabetic, PODOmed and kids ranges, all eight peclavus ranges will be available in a new, standardised packaging design from autumn 2026. For professional users in podiatry, foot health and beauty, this means standardised labelling, clear categorisation and quicker navigation through the entire product range.

“With this new look, we are consistently developing peclavus’s brand identity and creating a product range that is even clearer, more modern and better tailored to the needs of professional users.”

Simeon Ruck, Managing Director of HELLMUT RUCK GmbH

With the PODOcare, PODOdiabetic, PODOmed and kids ranges, peclavus’s product lines focused on foot health now receive a new look. This continues the redesign that began in 2024 and creates a consistent brand identity across the entire product range.

The new concept combines modern design with a clear structure, delivering better navigation of the peclavus product range, which comprises more than 140 formulations. Colours, design elements and accompanying claims make it clear at a glance which skin needs and areas of application are the focus.

All product ranges at a glance

The packaging design uses several elements to clearly identify the products:

• Range: identifiable by the packaging colour and the range name in the logo
• Icons: indicate characteristics, such as whether a product is vegan, which area of the body it has been used for, or whether it is NATRUE-certified
• Seals: on the front of the product indicate whether skin compatibility has been clinically and dermatologically confirmed or whether the product is NATRUE-certified
• Product effect (claim): indicates the product’s main area of application

The clear categorisation of the products supports advice, sales and treatment in equal measure and makes it easier to navigate the extensive peclavus range.

Taking sustainability to the next level

Sustainability stays an integral part of our ongoing development. Thanks to reducing the thickness of the packaging material from 350 μm to 300 μm and along with eliminating the soft-touch coating, we are saving around 2.5 tonnes of material over the entire product life cycle.

“For us, sustainability is not an add-on, but an integral part of every product decision – from the formulation to the packaging. The material savings achieved with our new packaging concept are a good example of this”, explains Yvonne Jost, the purchasing manager at HELLMUT RUCK GmbH.

In this way, the new packaging concept combines high-quality product presentation, improved user guidance and the responsible use of resources.

peclavus is a brand of HELLMUT RUCK GmbH